Parimatch Leaves Russian Market
Parimatch Tech, a provider of global gambling technologies and marketing solutions, has announced its withdrawal from the Russian market. The final move was made on March 26.
No Russian citizens are allowed to take part in the company’s betting activities. They have been shut out of the company’s general and exclusive tech solutions. Parimatch Tech’s advertising campaigns, logos, colors, ambassadors, slogans, and any other symbols can’t be used by private and corporate parties in Russia. The company even paused all brand campaigns with Chelsea, which was owned by Russian Oligarch Roman Abramovic.
The representatives of Parimatch Tech stated that the war started by Russia against the Ukrainian people made it impossible for them to use the brand and tech solutions in Russia. They have been determined to make this decision.
The Parimatch franchise has left the Russian market on a permanent basis. All documentation has already been handed to Betring LLC. So the franchise deal is no longer valid on the territory of Russia.
Maksym Liashko, Parimatch Tech’s Co-CEO, said: “The board’s decision to withdraw from the Russian market is definitive. From now on, any use of the Parimatch brand in Russia will be viewed as a violation of the intellectual property.”
Roman Syrotian, Parimatch Tech’s Co-CEO, said: “The withdrawal is not a rebranding or restyling. This is an absolute shutdown of the franchise. We have no further connections with the Russian market.” Being devastated by the Russian invasion, he added: “The war that Russia started against Ukraine made it unacceptable for us to use the brand and tech solutions in Russia.”
Parimatch Tech, founded in Kyiv, has been supporting Ukraine since the beginning of the way. They have already spent over $60 million on humanitarian aid. And their support for the Ukrainian people keeps growing daily.