Konami Digital Entertainment B.V. and AC Milan have announced to have formed a partnership that is to open on the 1st of July 2022.
Starting with the next season, KONAMI is going to be the football’s club Official Training Wear Partner, the first one in the history of AC Milan. The team will wear a logo of KONAMI’s eFootball™ on the front of their kit during every training session and before each competition. KONAMI is also to become an Italian team’s Principal Partner.
The companies claim to reveal what the training kit will look like in the next few months. For the entertainment powerhouses, this partnership is an opportunity to expand their audiences and attract more fans worldwide, creating an international community that will implement new trends and innovations.
Naoki Morita, Konami Digital Entertainment B.V.’s European President, said: “Becoming a Principal Partner of one of the biggest football clubs in Europe and also putting our brand on their training kit is an incredible opportunity. We are looking forward to working with the club and creating an innovative partnership together.”
Casper Stylsvig, AC Milan’s Chief Revenue Officer, commented: “We are very excited about the potential that this partnership offers us both as a Club and a brand to break new ground together.”
The partnership is expected to last 7 years and bring great profit to AC Milan.
Konami Digital Entertainment B.V. is the core part of Konami Group that was established in the year 1973 as an arcade machine creator. Since then, the company has grown and gained popularity with gamers all across the world, becoming a corporation that now includes numerous units in multiple markets.
Konami Digital Entertainment B.V. creates entertaining content for mobile and console devices as well as card games. Some of the most popular gaming franchises developed by the company are eFootball™, Silent Hill, Metal Gear, Contra, and Castlevania.